The industry can create really niche shows to appeal to niche audiences, but also simultaneously create big, broad experiences that are shared by millions. There’s more experimentation with the types of content we’re not locked into an hour, a half hour, a comedy, etc. And those days are long gone because, with streaming services, shows can reach hundreds of thousands of people or tens of thousands of people and still be considered successful. Shows had to appeal broadly or else they wouldn’t survive. Julie: For years, television had to deliver a specific rating. What other shifts have you seen happen-with Gen Z but also more broadly-with the rise of streaming? And then they’ll re-watch it a million times over. They’ll knock off a couple episodes a night and it will last a couple of months.

They want to have content that they can live with for a while it’s like this long, seamless storytelling. Julie: One of the things we found with Gen Z is that they really want to be immersed in something for a long time. Anything they ever wanted to see was available to them, and they therefore have different expectations for TV.

Younger viewers started from a really different place. I grew up in a world where there were maybe 10 channels, and my viewing changed as technology and options changed. Julie: There are vast differences between the way under 35-year-olds watch TV and over 35-year-olds watch TV.

Younger season 1 huli